Madrid Academy Of Art

What are cookies
  1. In English, the term “cookie” means cookie, but in the field of web browsing, a “cookie” is something else entirely.

    When you access our website, a small amount of text called a “cookie” is stored in your device’s browser. This text contains various information about your browsing, habits, preferences, content customizations, etc…

    There are other technologies that work in a similar way and are also used to collect data about your browsing activity. We will refer to all of these technologies together as “cookies”.

    The specific uses we make of these technologies are described in this document.

What are cookies used for on this website

Cookies are an essential part of the operation of our website. The main objective of our cookies is to improve your browsing experience. For example, to remember your preferences (language, country, etc.) during navigation and on future visits. The information collected in the cookies also allows us to improve the website, adapt it to your interests as a user, speed up the searches you carry out, etc.

In certain cases, if we have obtained your prior informed consent, we can use cookies for other uses, such as to obtain information that allows us to show you advertising based on the analysis of your browsing habits.

What are cookies NOT used for on this website

The cookies we use do not store sensitive personally identifiable information such as your name, address, password, etc.

Who uses the information stored in cookies

The information stored in the cookies on our website is used exclusively by us, with the exception of those identified below as ‘third-party cookies’, which are used and managed by external entities that provide us with services that improve the user experience. For example, the statistics that are collected on the number of visits, the content that I like the most, etc… is usually managed by GOOGLE ANALYTICS.

Third-party cookies are also often used to guarantee payment operations carried out through the web.

How can I avoid the use of cookies on this website

If you prefer to avoid the use of cookies, you can REJECT their use or CONFIGURE the ones you want to avoid and the ones you allow to use (in this document we give you extended information about each type of cookie, its purpose, recipient, timing, etc…).

If you have accepted them, we will not ask you again unless you delete cookies from your device as indicated in the next section.

If you wish to revoke consent, you must delete the cookies and reconfigure them.

How do I deactivate and eliminate the use of cookies

To restrict, block or delete cookies from this website (and those used by third parties) you can do so, at any time, by modifying your browser settings. Keep in mind that this configuration is different in each browser, although it is common to find the cookie configuration in the ‘Preferences’ ‘Tools’ “Options” menu and then in “Privacy and
Security” or “delete browsing data”, etc.

For more details on the configuration of cookies in each browser, you can consult the ‘Help’ menu in the browser.

What types of cookies are used on this website

Each web page uses its own cookies. On our website we use the following:

    are those that are sent to the user’s terminal equipment from a computer or domain managed by the publisher itself and from which the service requested by the user is provided.

    • Third party cookies:
    are those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the publisher, but by another entity that processes the data obtained through cookies.

    In the event that cookies are served from a computer or domain managed by the publisher itself, but the information collected through them is managed by a third party, they cannot be considered their own cookies if the third party uses them for their own purposes. (for example, the improvement of the services it provides or the provision of advertising services in favor of other entities).

  2. ACCORDING TO ITS PURPOSE • Technical cookies:
    are necessary for the navigation and proper functioning of our website, such as, for example, controlling traffic and data communication, identifying the session, accessing restricted access parts, remembering the elements that make up an order, carrying out the process purchase of an order, manage payments, control fraud related to the security of the service, make a request for registration or participation in an event, count visits for billing purposes of software licenses with which the service works (website, platform or application), use security elements during navigation, store content for the dissemination of videos or sound, enable dynamic content (for example, loading animation of a text or image) or share content through social networks.

    • Analysis cookies:
    They allow to quantify the number of users and thus carry out the measurement and statistical analysis of the use that users make of the service offered. To do this, your browsing on our website is analyzed in order to improve the offer of products or services that we offer you.

    • Preference or personalization cookies:
    are those that allow the user to remember information so that the user accesses the service with certain characteristics that can differentiate their experience from that of other users, such as the language, the number of results to display when the user performs a search, the appearance or content of the service based on the type of browser through which the user accesses the service or the region from which the user accesses the service, etc.

    • Behavioral advertising:
    are those that, processed by us or by third parties, allow us to analyze your Internet browsing habits in order to show you advertising related to your browsing profile.

    are those designed to collect and store data while the user accesses a web page. They are usually used to store information that you are only interested in keeping for the provision of the service requested by the user on a single occasion (for example, a list of products purchased) and they disappear at the end of the session.

    • Persistent cookies:
    are those in which the data is still stored in the terminal and can be accessed and processed for a period defined by the person responsible for the cookie, which can range from a few minutes to several years. In this sense, the use of persistent cookies must be specifically evaluated, since the risks for privacy could be reduced by the use of session cookies. In any case, when persistent cookies are installed, it is recommended to reduce their temporary duration to the minimum necessary according to the purpose of their use. For these purposes, WG29 Opinion 4/2012 indicated that for a cookie to be exempt from the duty of informed consent, its expiration must be related to its purpose. Because of this, session cookies are much more likely to be considered exceptions than persistent cookies.

    Details of the cookies used on this website:

Technical cookies (essential)
User IDThey are used to identify the user, contain technical data of the session, connection timeout, etc…SessionOwn
navigation statusThey are used to identify the user’s browsing status: first page, first access, etc.SessionOwn


user selections

They are used to save the values that the user has selected: language, currency, programs, dates





Favorites and latest picksThey allow to remember the user’s favorite selections or the last selectionsPersistentOwn
Shopping basketThey store the information about the basket and the identification data of the user linked to it.SessionOwn
protocolsThey allow managing domain changes between secure (http) and non-secure (https)SessionOwn


purchase device

They allow to offer sufficient guarantees to make purchases. At no time do they include sensitive information such as card data.




Third parties


Analysis cookies
google analyticsThey allow tracking using the Google Analytics tool, which is a service provided by Google to obtain information on user access to the website: number of times the user visits the website, dates of the first and last visit, duration of the visits, from which page you accessed the web, etc. The information generated by the cookie, about the use of the web, will be directly transmitted and archived by Google Inc (a company based in the USA). The configuration of these cookies is predetermined by the service offered by Google, so we suggest that you consult the Google Analytics privacy policy.PersistentThird parties
OptimizelyCookies identified with the domain allow us to optimize the appearance, sensations and, in general, the user’s browsing experience. Some of the data saved for later analysis are the following: number of page updates that the user has seen, information by visitor segments, such as the browser used. The configuration of these cookies is predetermined by the provider Optimizaly Inc. (a US-based company) So we suggest you visit their website for more information.PersistentThird parties
purchase deviceThey allow the device from which purchases are made on the web to be identified for later analysis. At no time do they include sensitive information such as card data.PersistentThird parties
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